Renewing Unilever: Transformation and Tradition by Geoffrey Jones

Renewing Unilever: Transformation and Tradition



Download Renewing Unilever: Transformation and Tradition




Renewing Unilever: Transformation and Tradition Geoffrey Jones
Language: English
Page: 472
Format: pdf
ISBN: 0199269432, 9780199269433
Publisher:

Review

Unilever is sprawling business, difficult to describe in 350 pages let alone interpret, and Professor Jones makes a good fist of dealing with the complexity, force-fitting reality into neat chapters without much distortion. Michael Dowdall, The Business Economist Overall, this is a very good book and the author lived up to his promise of carrying out independent and critical research about the period between 1965 and 1990 in the history of the company. Technovation

About the Author


Geoffrey Jones is Joseph C. Wilson Professor of Business Administration, Harvard Business School. He previously taught at the universities of Cambridge and Reading, and at the London School of Economics, in the U.K. He is the author and editor of many books and articles on the history of international business, including British Multinational Banking 1830-1990 (OUP, 1993), Merchants to Multinationals (OUP, 2000), and Multinationals and Global Capitalism (OUP, 2005). He is a former President of both the European Business History Association and the Business History Conference of the United States, is co-editor of the journal Business History Review, and editor of the forthcoming Oxford Handbook of Business History.

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